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Social Media Marketing for

Medical Practices

Questions and Answers

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Should Your Practice Concentrate on Social Media?

 

Social media is here to stay and will continue to evolve and increase its influence on consumers. People now are at the stage where it is habitual for them to weigh heavily on the Internet and interacting with others via social media when choosing a medical practitioner. No longer do most consumers wish to rely much on advertisements or word-of-mouth alone when choosing a physician. Rather, they prefer to read reviews or interact with those who previously visited a physician's office they are considering. For this reason, social media offers opportunities for medical practices. By understanding and correctly applying The Formula for Market Dominance and The Underlying Laws of Persuasive Communication, medical practices can benefit enormously through heavy participation in social media.

 

Does Social Media Improve Results with Traditional Media?

 

There is no question it has become increasingly difficult for medical practices to achieve success through traditional media. This is due, in part, to the growth of social media. Thus medical practices that launch campaigns that separate their practices from their competitors can greatly increase their market share and success.

 

To achieve this, however, physicians must realize that their marketing goal is to cause their prospective

patients to believe they would be making a mistake to chose what they provide from anyone else but them. For most, anything less is longer likely to produce satisfactory results.

 

Again, social media offers opportunities for medical practices. However, in many situations, the use of traditional media as part of a provider’s media mix can still produce viable results. In the city where we are located, an affluent community just north of the City of Los Angeles, those advertising in our local magazines who employ well-conceived marketing strategies continue to enjoy results.

 

What Is the Underlying Key to Successful Social Media Marketing?

Regardless of whether you are marketing via traditional or social media, in nearly every industry, it is more essential to deliver superior services and be able to prove it beyond any doubt to prospective patients. To be in control of your practice's growth, your office needs to stand above your competitors in terms of quality of care, customer service, consistency, or convenience. If your practice is not clearly the best option, you first need to innovate your practice so what you offer is recognized as the obvious choice. (Business Builders provides an eight-step formula for innovation). Then, in today’s arena, you will be able to create a campaign that will enable your practice to capture and sustain chunks of market share. You need to apply correctly the steps of The Formula for Market Dominance.

 

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If Your Traditional Marketing Is No Longer Working,
Will Social Media Provide the Solution?

 

Medical practices today find it more difficult tho attract patients with promotion loaded with platitudes, generalities, and fluff. Examples of these banalities include phrases like personalized care, friendly staff, highly experienced, or better quality of care. These practices will find that social media marketing does not provide an escape from the higher standards of marketing communications that today's media require to achieve significant results. Rather, if you do not offer a service that is the better choice, you can be swept away by competitors that do, as social media, as well as online reviews, can expose a provider’s weaknesses. Those practices that deliver only an average service but promote it as though it is superior may themselves constantly having to deal with negative reviews from previous patients. 

 

Concluding Remarks

 

Each day you will find it more valuable to have a presence in the social media world. Thus, the role of traditional marketing is changing. Increasingly, potential patients are less likely swayed to commit to appointments via traditional advertising and marketing only and will continue to read reviews prior to committing to appointments. Directing prospective patients to your website, blog, online yellow pages, YouTube videos, tweets, and social media discussions are increasingly likely to generate new patients. However, it may not be best to discard traditional media… at least not yet. So, do get your practice involved with social media. Just remember your ability to capture significant market share depends on correctly applying The Formula for Market Dominance and The Underlying Laws of Persuasive Communications to your online communications. We help practices with their strategies through any media, including social, to ensure their messaging achieves this goal. 

Our Social Media Services

 

  • Generating effective online yellow pages content

  • Designing Facebook® pages

  • Consulting on what to post on Facebook®, Twitter®, and other social media

  • Posting to Facebook® pages

  • Blog posting

  • YouTube® video strategy development

  • Preparing YouTube® video content

  • Producing YouTube® videos (through our strategic partners)

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