About Our Marketing Strategist
Marc Aronson developed his marketing skills within a variety of settings including the retail and service industries. His experience includes marketing research, strategic planning, business development, fundraising, public relations, and advertising.
Prior to establishing Business Builders in 1990, Mr. Aronson ran two hospital marketing departments in the greater Los Angeles area. Initially, he ran the marketing department for a community hospital and later served as vice president of planning and marketing for a hospital that was the market leader within its community. Among his responsibilities included physician relations and practice building. Thus, he worked with several medical practices that were loyal to the hospitals he served to increase their volume, admissions, and surgeries. Specialties he worked with included medical family practices, medical oncologists, pediatricians, orthopedic surgeons, general surgeons, surgical oncologists, ophthalmologists, internists, pediatricians, urologists, ob/gyns, neurosurgeons, ENTs, dermatologists, hand surgeons, gastroenterologists, psychiatrists, physiatrists and endocrinologists.
Mr. Aronson believes in seeking out and mastering the most effective marketing technologies in existence. Much of the roots of his methods lies in his study of the marketing works of leading marketing strategists.
Mr. Aronson has been active within a variety of organizations. An advocate of his university, he previously served as vice-president of its Los Angeles area alumni chapter. Mr. Aronson contributed to his community's chamber of commerce (Santa Clarita Valley) in several capacities. He held the chairmanship of its economic development committee for over six years and established its marketing division. Additionally, he served as president (chairman of the board) in 1996.
For several years, Mr. Aronson sat as a member of the California Chamber of Commerce Small Business Committee. He also was a co-founder of the Business Education Foundation of America, a non-profit organization dedicated to assisting businesses in developing and former communist countries while promoting American business models.